We believe games have the power to make real-world change.

people_on_their_phones.jpg
 

Our Mission

We make ‘small but mighty’ mini-games built with science and fun. Packaged up and sent to people via games they play every day, our method is reaching and engaging audiences at scale while uncovering powerful ‘values-driven’ data. 

 

2.5 Billion

people play video games

40%+

engagement rate

60+

seconds of dwell time

 

Some of our work

Mission 1.5°

Play and have your say on Climate Change (United Nations Development Programme)

Dumb Ways to Kill Oceans

Link our actions on land to impact on our oceans (Lipton Ice Tea)

What’s Missing?

Think you know your SDGs? (ICAEW)

Self-Esteem Squad

Boost your self-esteem and body confidence (Dove)

Partners

Burberry.png
Dove.png
Domestos.png
ICAEW.png
KFC.png
Lipton.png
RB.png
TSB.png
alpha_1px.png
UNDP.png
UN Environment.png
alpha_1px.png

Videos