Challenges:

• Engaged the public in the issue of climate change 
• Raised awareness of policy choices which can be made to reduce carbon emissions 
• Allowed people to vote on various climate policy choices
• Votes to be shared with world leaders to take real-world action

Results:

• 64% of people said climate change is an emergency
• Reached an audience of 33M people in 50+ markets 
• 30% engagement rate average 
• 1.2M validated votes (all questions answered and demographic profiles completed)

Benefits:

• Rapid access to a large and highly targeted audience in a rapid time frame
• Ability to run multi-jurisdictional campaigns
• Gathered market sentiment on a number of issues
• Benchmarking data to start reviewing impact, trends and changes 
• Real-time data for rapid optimisation