Mission 1.5°
January 1, 2021

Mission 1.5°

Challenges:

  • Engage the public in the issue of climate change 
  • Raise awareness of policy choices which can be made to reduce carbon emissions 
  • Allow people to vote on various climate policy choices
  • Votes to be shared with world leaders to take real-world action

KPIs:

  • 64% of people say climate change is an emergency
  • Reached an audience of 33M people in 50+ markets 
  • 30% engagement rate average 
  • 1.2M validated votes (all questions answered and demographic profiles completed)

Benefits:

  • Rapid access to a large and highly targeted audience in a rapid time frame
  • Ability to run multi-jurisdictional campaigns
  • Gathered market sentiment on a number of issues
  • Benchmarking data to start reviewing impact, trends and changes 
  • Real-time data for rapid optimisation

Visit CMS

Sign In

Search