April 21, 2022

Challenges:

  • Difficulty to reach and engage people in certain regions on the topic of climate change and flood risk. 
  • Need reliable behavioural data to ensure smart and effective decision-making and allocation of budget. 

KPIs:

  • 37.7% completion rate
  • 7.3% engagement rate
  • 8.2% pledge rate
  • 33% of players completed demographic profiles 

Benefits:

  • Regional geo-targeting down to specific postcodes
  • Rapid results (within 24 hours)
  • Understanding of sentiment trends within days 
  • Reached a broad demographic, including females over 40
  • Including those who may not typically speak up on similar issues, or have thought about them
  • Identified a benchmark of behaviours to build upon

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