Challenges:

• Difficulty to reach and engage people in certain regions on the topic of climate change and flood risk. 
• Needed reliable behavioural data to ensure smart and effective decision-making and allocation of budget. 

Results:

• 37.7% completion rate
• 7.3% engagement rate
• 8.2% pledge rate
• 33% of players completed demographic profiles 

Benefits:

• Regional geo-targeting down to specific postcodes
• Rapid results (within 24 hours)
• Understanding of sentiment trends within days 
• Reached a broad demographic, including females over 40
• Including those who may not typically speak up on similar issues, or have thought about them
• Identified a benchmark of behaviours to build upon