- Difficulty to reach and engage people in certain regions on the topic of climate change and flood risk.
- Needed reliable behavioural data to ensure smart and effective decision-making and allocation of budget.
- 37.7% completion rate
- 7.3% engagement rate
- 8.2% pledge rate
- 33% of players completed demographic profiles
- Regional geo-targeting down to specific postcodes
- Rapid results (within 24 hours)
- Understanding of sentiment trends within days
- Reached a broad demographic, including females over 40
- Including those who may not typically speak up on similar issues, or have thought about them
- Identified a benchmark of behaviours to build upon