Challenges:

• Appeal to young men and women directly
• Engage a younger audience in the topic of body confidence and self-esteem
• Create a positive influence, resulting in long-term positive brand affinity
• Adaptation of an offline programme to large-scale, global digital delivery

KPIs:

• 4 million audience reach 
• 27% engaged 
• 8% completed
• Results 12x more effective than standard methods
• ‘Large impact’ on body confidence, as quoted in post campaign academic study 

Benefits:

• Efficiently reached & engaged large target audience of young adults
• Established a positive connection between the brand and young consumers
• Captured values-driven data
• Driving behavioural change amongst target audience