
Challenges:
- Appeal to young men and women directly
- Engage a younger audience in the topic of body confidence and self-esteem
- Create a positive influence, resulting in long-term positive brand affinity
- Adaptation of an offline programme to large-scale, global digital delivery
KPIs:
- 4 million audience reach
- 27% engaged
- 8% completed
- Results 12x more effective than standard methods
- ‘Large impact’ on body confidence, as quoted in post campaign academic study
Benefits:
- Efficiently reached & engaged large target audience of young adults
- Established a positive connection between the brand and young consumers
- Captured values-driven data
- Driving behavioural change amongst target audience